Answer Engine Optimization (AEO) is quickly becoming a crucial strategy in digital marketing. It involves optimizing content specifically for answer engines—platforms that provide direct, concise answers rather than just search results. Examples include AI chatbots (like ChatGPT, Google's Bard), virtual assistants (like Alexa or Siri), and structured answers appearing directly in search engine results.

So you launched a shiny new website. It looks good, it loads fast, and it says pretty much everything you offer. But here’s the problem: it’s not converting. Traffic comes in... but leads? Sales? Crickets.

We see this all the time. A beautiful website that just doesn’t do anything for the business. Let’s break down the most common reasons - and how to fix them so your website finally starts pulling its weight.

Running a small business is no joke. You’re wearing 15 hats, chasing growth, and trying to keep your brand afloat in a sea of competition. Marketing? It often ends up on the back burner - or worse, feels like a guessing game.

Here’s the good news: You’re not alone. And even better? These common struggles are 100% fixable with the right strategy and support.

Let’s be real - SEO isn’t flashy. It’s not as loud as a viral TikTok or as glamorous as a rebrand. But if you’re sleeping on SEO, you’re missing out on one of the most powerful, cost-effective, and reliable tools in the entire marketing arsenal.